MY WORK

Examples of some of my work and results for different brands.

My Work: Text

PORTFOLIO

E.B. HORSMAN & SON

E.B. Horsman & Son is Western Canada's leading electrical distributor and a client of Forge & Spark's. As the Project Lead for this client, I developed an extensive content strategy and now oversee our monthly blog deliverable. Here are some of the results of the strategy after a year:

Pageviews increased by 1967%
Time on page increased by 52%
Bounce rate decreased by 25%
Page value increased by 112%

LAUNCH WELLNESS CO.

Launch Wellness Co. hired me to relaunch their social media channels. The goal was to align their social media with their new website rebrand and to promote their new space. Working with a graphic designer, we gave LWC a new look and feel on social. In just three months, I drove a 900% increase in site traffic from organic social content alone.

ENSO

Enso struggled to acquire new attendees for their retreats. All retreats were from word-of-mouth, and they wanted business from new users, too. By developing an SEO strategy and writing a strategic piece of long-form content, I brought them from page four to Google's top few spots on the first page—overnight.

HERE MAGAZINE

Here Magazine is a Victoria-based not-for-profit that is dedicated to improving the lives of immigrants and refugees to Canada. As their Director of Community and Digital Engagement in 2022, I oversaw much of their online content. A blog I wrote was one of the highest-performing blogs in the organization's 10-year history.

PERFORMANCE KITCHEN

Working in-house, I managed Performance Kitchen's social media and ambassador programs, and eventually, blog and email too. During my time there, I oversaw social media channels with a 300k+ following, reduced the average CPC for our paid social ads by 20%, and recruited 20+ new ambassadors to successfully target strategic new markets—many of whom are still ambassadors today. I also increased E-Commerce sales from our email marketing by 25% when I took over.