MY WORK

STRATEGY

Examples of recent content strategy and SEO work.

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REID'S

The work: Reid's hired my agency partner, Forge & Spark, to help them drive new leads. Based on their audience and budget, we decided to run a two-month SEM campaign to push calls and contact form submissions.

The results: A 10% landing page conversion rate—much higher than the 2.35% average for landing pages, a significant lift in calls, and a renewed contract for Forge & Spark.

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E.B. HORSMAN & SON

The work: EBH hired Forge & Spark to help them improve their blog content. As the lead Content Strategist, I developed an extensive content strategy and manage monthly content deliverables.

The results: after one year, we saw an increase in pageviews by 1967%, time on page by 52%, engagement rate by 25%, and page value by 112%. They also renewed their contract and expanded their scope of work.

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ENSO

The work: Enso struggled to acquire new attendees for their retreats. All retreats were from word-of-mouth, and they wanted business from new users, too. I developed an SEO strategy focusing on on-page, off-page, and location SEO.

The results: A jump from page two to position three overnight, a SERP feature, and an 888% increase in web traffic over two years. 40% of recent customers found Enso through search.